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Examples of scare tactics include mock car crashes, demonstrations of the diseased lungs of a smoker, and the 'this is your brain on drugs' commercial. Scare tactics often do not work, especially for young people. That's because… Fear appeals often change attitudes and intentions without causing a change in behavior.

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Dec 29, 2017 · Let's take a look at some examples of campaigns that use scare tactics. DUI Danger Ads. Driving under the influence can result in more than ...
Sep 27, 2017 · There are many commercials that use scare tactics like this because fear is one of ... Another good example of an effective fear-based ad is the ...
Aug 24, 2018 · Scare tactics in advertising are nothing new. Take, for example, the well-known “ This is your brain on drugs” campaign that compares your ...
7 days ago · Either way, the advertisements are not easily forgotten. In fact, thanks to ... Are these scare-tactics, or marketing genius? You be the judge.
Applying this to a marketing context, I'll give you a prime example of loss ... Both ads focus on loss-aversion tactics to get users fearful and hooked into clicking.
May 30, 2017 · Apple launched the 'Life is easier on iPhone' campaign earlier this month with similar ads focusing on music, privacy and photos. YouTube/ ...
Jan 1, 2015 · This is why scare tactics are stunningly effective. ... when advertisers employ excessive amounts of fear, for example through graphic depictions ...
Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than ... For example, advertisements for weight loss programs, sexual or gender related ... Advertising and Commercials: Using Fear and Scare Tactics to Sell ...
Nov 23, 2011 · In order to examine the use of fear-based advertising in public health campaigns, one ... that employs scare tactics or other anxiety-producing mechanisms to ... For example, when the Massachusetts Tobacco Control Program ...